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Hilton Launches New Luxury Brand With Waldorf Name

NEW YORK CITY- In addition to the 1,245-room Waldorf-Astoria hotel here, three other hotels are now part of the Waldorf-Astoria collection: the 780-key Grand Wailea Resort Hotel & Spa in Maui, HI; the Arizona Biltmore Resort & Spa, a 738-room property in Phoenix; and the 800-key La Quinta Resort & Club in La Quinta, CA.

By Maria Wood | Updated on January 17, 2006

Maria Wood is senior editor of Real Estate Forum .

NEW YORK CITY-Hilton Hotels Corp. has apparently wasted no time in taking advantage of soon-to-be status as a worldwide lodging company. After agreeing to buy its overseas counterpart, Hilton Group PLC, also known as Hilton International, for $5.7 billion late last year, the Beverly Hills, CA-based hotel firm has launched a new luxury collection that will be co-branded with the iconic Waldorf-Astoria name.

“The acquisition of Hilton International opens our brands to the world,” said Matthew J. Hart, president and chief operating office of Hilton Hotels Corp., during a press conference here announcing the new initiative. The merger, which is expected to create the world’s largest hotel company with nearly 2,800 hotels in 80 countries, is on schedule to close by the end of February or early March, Hart said.

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