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UPDATE: Gerrity Plans Real Estate Channel

ORLANDO-Michael J. Gerrity, chairman and CEO of Orlando-based MultiChannel Ventures LLC, plans a fall unveiling for his newest interactive broadband asset. He launched the free For The Tenant.com office space search site in 2004.

By Alex Finkelstein | Updated on March 02, 2006

ORLANDO-Michael J. Gerrity, founder, chairman and CEO of locally based MultiChannel Ventures LLC since 1998, plans to launch Real Estate Channel in the fall. He is a former Cushman & Wakefield of Florida Inc. leasing specialist in Orlando in the mid-1980s.

The new site follows Gerrity’s For The Tenant.com free office space search site started in 2004, as GlobeSt.com previously reported. Real Estate Channel will also be free to all users, Gerrity tells GlobeSt.com.

He estimates the gross cost for launching the site will be about $15 million and anticipates the project will generate about $300 million in gross advertising revenue in five years. Real Estate Channel will have a startup staff of 20 and is expected to grow to 200 employees over five years, Gerrity tells GlobeSt.com.

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