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Tweeter Expands Concept

OAKBROOK, IL-With the success of its first customer-focused store in Las Vegas, Tweeter Home Entertainment is opening a second unit here.

By Dana Dubriwny | Updated on March 05, 2006

OAKBROOK, IL-Building off of the concept it launched in Las Vegas, Canton, MA-based Tweeter Home Entertainment Group has unveiled a second concept store in this western suburb of Chicago. Unlike typical stores, the new concept unit offers visual displays of how entertainment products might work for customers.

“We saw our strategy take shape with the opening of our Las Vegas prototype store in January 2005,” says Tweeter president and CEO Joe McGuire. “Now we’re continuing to refine our strategy in a Tweeter market where we have a deep and loyal customer base.”

The new store features a fully-integrated living room, kitchen, bedroom, sports bar and outdoor setting that are controlled by one master remote. The home-like setting allows consumers to conceptualize and experience how home audio and video solutions can be integrated throughout multiple rooms. The store also provides a large interactive design center that gives visitors a comfortable place to sit down, design and experiment with different solution sets that fit their needs. The Oakbrook store will also offer six experience pods where customers will be able to try handheld devices, satellite radios and navigation systems with a variety of accessories.

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