Lane Bryant Rolls Out Cacique

NEW YORK CITY-Plus-size women’s chain Lane Bryant has begun rolling out its new lingerie chain, called Cacique, and executives plan to open 50 such units throughout the year. There are currently six Caciques in the retailer’s portfolio, and it will open a seventh this week in Reno, NV, at the Summit Sierra Mall.

The current Caciques in the portfolio are side by side with existing Lane Bryant stores. The 50 store openings make up about a third of the 155 to 160 units Lane Bryant parent company Charming Shoppes plans to open this year.

The side-by-side units are being referred to as Cacique Double Platinum by the company and will have store entrances with both chains’ nameplates. These units will average 7,000 sf, compared to the average Lane Bryant location, which comes in at 5,500 sf.