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Build-A-Bear Enters India

ST. LOUIS-The Murjani Group is the newest member of the retailer's international franchisee program.

By Dana Dubriwny | Updated on March 22, 2006

ST. LOUIS-Build-A-Bear Workshop Inc. has signed an agreement the Murjani Group, a new international franchisee. Based in India, the group represents the 14th country to join the stuffed-animal retailer’s international franchisee program.

The Murjani Group made a name for itself in 1976 when the company launched Gloria Vanderbilt in the country. In 1984, Murjani introduced the country to Tommy Hilfiger. The company is currently evaluating sites for Build-A-Bear Workshop stores and anticipates opening the first store later this year.

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