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Gap Expands Forth & Towne

SAN FRANCISCO-Gap is planning five new markets where it plans to open its over-35 chain in the fall.

By Ian Ritter | Updated on March 22, 2006

SAN FRANCISCO-Gap Inc. has identified five new markets in which it plans to open its recently launched Forth & Towne chain, which targets female consumers over 35 years old. The company will open stores in the fall in Atlanta, Houston, Los Angeles, the San Francisco Bay Area and Seattle.

So far there are five Forth & Towne locations, one in West Nyack, NY, outside of New York City and four in the Chicago area. Gap debuted the chain in August.

Gap executives have not specified how many Forth & Towne store they plan to roll out overall, but have confirmed that the chain will be a big part of the company’s business going forward. “Targeting this age group was the next natural step in expanding our portfolio,” said Alan Johnson, Gap’s chief financial offer, at the National Retail Federation’s annual convention, in January.

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