A statement by the company says that the group was experiencing rapid growth in Russia, India and Brazil, but for sheer volume Accor's focus was mainly on China as brisk economic growth opens a huge market for domestic travelers.

Accor plans to operate 30 Sofitel hotels in China by the end of next year, making the country the second-largest market for the group's premier five-star brand, after its home market, France. A company spokesman says that within five years China could overtake France. The hotel chain plans to spend euro 2.7 billion ($3.3 billion) globally to add at least 200,000 rooms over the next four years, compared with the 475,000 rooms it owned or had access to at the end of last year.

Half the new rooms would be in the economy and budget segment, where earnings have proved more stable. Two-thirds would be in emerging markets. But as the high-end market becomes more mature, Accor sees tremendous possibilities for its budget-hotel brand, Ibis. Accor has only two Ibis hotels in China and plans to open six in the next 12 months. After that the pace would be increased to 10 annually for several years.

Continue Reading for Free

Register and gain access to:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.