Of course, as Caribou grows, a very large competitor in Starbucks looms, with its close to 8,000 domestic units. "You do have to find a way to differentiate yourself," Coles admits.
Caribou does this, in part, with its physical stores that are designed in a lodge style, with wood and stone finishing. Units also have children's areas and wireless Internet connections.
One goal that the company has is to increase the number of drive-thru locations in the chain. "We're adding them everywhere we can," Coles says, explaining that consumers will "go a mile more to get to a drive-thru."
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