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Newmark Knight Expands in L.A.

WEST LOS ANGELES-The New York City-based site selection specialist expands into the L.A. market with a new office here.

By Bob Howard | Updated on April 17, 2006

WEST LOS ANGELES-Newmark Knight Frank Retail of New York City has expanded into the L.A. market with a new office here and has named Lasia Casil Sonmez to head the new operation. Casil Sonmez is a specialist in launching international retailers in the US.

Newmark Knight Frank Retail, which provides consulting and site selection services for retailers, has opened the new office here because “L.A. is a key market that retailers look at when establishing their game plan,” says Jeffrey D. Roseman, EVP of the New York-based company. In addition to the many US retailers that view Los Angeles as a key market, Roseman adds, overseas retailers increasingly are targeting L.A. as part of their expansion plans.

Beyond site selection, Roseman adds, Newmark Knight’s strategy is to “take a retailer that’s coming from overseas or just launching in the US and effectively roll them out across the country.” One of the Southern California markets that is prime for new retailers is Downtown L.A., Roseman comments, describing Downtown as “underserved” and one of “many hidden markets we believe will take off.”

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