DENVER-Denver area-hotels during March and in the first quarter improved by every measure, shows the latest Rocky Mountain Lodging Report. The average occupancy rate in March rose to 65.1%, compared with 58.8% a year earlier, while in the first quarter, the average occupancy rate hit 60.9%, compared with 57.3% in the first three months of 2005.

The average daily room rate rose to $95.86 in March, 10.57% higher than the $85.29 in March 2005. That is the largest month-over-month increase so far this year. In the first quarter, the average daily room rate rose 8.96% to $94.29, compared with $86.53 during the same period in 2005. Meanwhile, the revenue per available room, or RevPar, rose a whopping 24.5% to $62.39 in March, compared with $50.13 in March 2005. RevPar for the first quarter rose $15.8% to $57.38, compared with $49.54 in the first quarter of 2005.

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