Canton, MA-based Tweeter is not the only retailer to choose Las Vegas as a home for a first retail concept. Liz Claiborne opened its first Lucky Couture store here at the Forum Shops at Caesars in 2004. Industry observers says that more could be on the horizon as new, high-profile centers are coming online in the market.

"It's got demographics that match our best customers," says Mark Richardson, corporate director of marketing and public relations, regarding the Summerlin section on the city's West side, where Tweeter opened early last year. "We had already been exploring Las Vegas for locations anyway."

The company does not plan to open new stores this year. It is concentrating on remodeling its current units into the new concept. But, this market could be a place of future expansion for the electronics retailer. One area executives could consider is the Strip. "It would make sense to have what you would consider a trophy store," Richardson says. "We would have to determine how far-reaching the Summerlin store is over time."