Vegas Home For New Concepts

LAS VEGAS-When Tweeter Home Entertainment decided to launch a new prototype store that will serve as the model for the electronics retailer’s future growth, management decided to take a chance and open the unit in a city where it did not yet have a presence. The company’s management ended up choosing Las Vegas.

Canton, MA-based Tweeter is not the only retailer to choose Las Vegas as a home for a first retail concept. Liz Claiborne opened its first Lucky Couture store here at the Forum Shops at Caesars in 2004. Industry observers says that more could be on the horizon as new, high-profile centers are coming online in the market.

“It’s got demographics that match our best customers,” says Mark Richardson, corporate director of marketing and public relations, regarding the Summerlin section on the city’s West side, where Tweeter opened early last year. “We had already been exploring Las Vegas for locations anyway.”