Davidson tells GlobeSt.com he will be focusing on several goals that will either directly or indirectly facilitate growth of the Coldwell brand. The most visible will be its move into new tier one locations as well as secondary and tertiary markets. Much of this growth will be through its franchise operations, but he adds, "acquisitions are possible as well."
Other efforts will be directed at strengthening and promoting the Coldwell brand. "Coldwell Banker has a long and rich history, but we lost of the power of our brand in the 1980s when Sears [sold Coldwell to the Fremont Group]. We were not able to provide commercial services or operate under that brand as part of the non-compete agreement," Davidson says.
Davidson founded Coldwell Banker Commercial Capitol Realty Services in 2003. Prior to that, he spent nine years as managing director of CB Richard Ellis in the Washington, DC metropolitan market and three years with Insignia/ESG as executive vice president.
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Erika Morphy
Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.
