Coleman MarketPlace will feature eight anchor tenants that are not currently in the Danville market. In fact, Creekmore explains, all the potential anchor tenants and retailers NAP is talking with do not have a market presence. "They've been hovering around this market for years," she says. "Most of the retailers have been waiting for a developer to come and put enough synergy together for them to actually land in Danville."

For retailers that are not in the market already, the Coleman Marketplace offers a chance to move in and avoid sister-store cannibalization--which leads to relatively high projected sales. "The interest from retailers has been amazing," Creekmore adds.And that interest helps NAP decide where to build its next retail center. "It's driven by the retailers and driven by the city reaching out to retailers and to us," Creekmore explains. " And then its driven by us listening, going in early on and really doing our research to determine, that yes, this does make sense for retailers and yes, this is a regional hub that is underserved."

Entering underserved areas is the Cincinnati-based developer's niche. "We like to go into communities that we feel are underserved and bring a product to them that makes sense and truly serves the communities and our retailers," she says. "We have a very close relationship with catalyst retailers that we work with and we do our best to canvas markets to find the right market and the right inner section within that market that best meets their needs."

NAP's feedback from the community has been favorable as well, she adds. "The community is ecstatic to have this type of product literally in their backyard."