New units will average 19,000 sf, compared with an average of 25,000 sf for existing units, said the chain's executives at its first-quarter conference call. The company plans to open 30 DSW stores during the year. Five units, averaging 21,000 sf, have already opened, with the bulk of the remainder to open toward in the second half of the year, said Peter Horvath, president.
"For the past five years, first-year productivity for new stores have averaged $175 per sf," Horvath said. Overall chain sales are $217 per sf. "The $230 per sf we'll do this year [in the new stores] should be the lowest you'll see."
The new store design will be unveiled at Easton Market here, "with a new aesthetic," Horvath said.
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