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Sharper Image Retools Products

SAN FRANCISCO–The chain is diversifying its mix to appeal to women and children, as well as men.

By Debra Hazel | Updated on June 09, 2006

SAN FRANCISCO-Sharper Image is looking to new merchandise rather than new stores to bolster dramatically lower sales and profits this year.

The company will introduce 50 to 60 new products a month in a wide range of price points, even through the summer selling season, said senior executives at the second conference call in 30 days to discuss first-quarter sales. In addition, the merchandise mix is more likely than in the past to appeal to women and children.

“We had not really had a significant change in merchandising in the last three years,” said Richard Thalheimer, Sharper Image founder and CEO. “Now, the stores are starting to look different every day.”

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