Nellie Day is a contributor to Real Estate Southern California, from which this article was excerpted.
There's no question that Southern California building owners bask in the region's bright sunlight but also in its lucrative marketplace and economy.
"It's a good time to own commercial real estate in Southern California," says Jim Proehl, executive vice president and managing director for PM Realty Group's Western division. But Proehl cautions that getting to that elite status isn't easy, or even possible, for some. "It's great if you've already got properties, but it's tough if you're not in it yet."
Bill Halford, president and CEO of Long Beach-based Bixby Land Co., can empathize. Given the current market, Halford understands the tremendous pressure and hazards that growing business owners must face.
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