Search
 

Cheesecake Has Room To Triple

CHICAGO-Upscale casual chain will open up to 350 more namesake restaurants and Grand Luxe Cafes.

By Debra Hazel | Updated on June 30, 2006

CHICAGO—The Cheesecake Factory could open up to 350 units, including both its signature eateries and its newer Grand Luxe Café chain, executives said at the William Blair & Company 26th Annual Growth Stock Conference, here.

The pioneer in upscale casual dining opened its 106th and 107th Cheesecake Factories this week, with plans to open a total of 21 units this year. It also will expand its seven-unit Grand Luxe Café brand by two to three units by year-end.

“Upscale casual is a great segment to be in, because the market opportunity is growing and there are few competitors,” said David Overton, chairman and CEO of Calabasas Hills, Calif.-based Cheesecake Factory. “We’re only in 48 of the top 100 markets, and have not fully penetrated even one of them.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2025 ALM Global, LLC. All Rights Reserved.