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Cheesecake Has Room To Triple

CHICAGO-Upscale casual chain will open up to 350 more namesake restaurants and Grand Luxe Cafes.

By Debra Hazel | Updated on June 30, 2006

CHICAGO—The Cheesecake Factory could open up to 350 units, including both its signature eateries and its newer Grand Luxe Café chain, executives said at the William Blair & Company 26th Annual Growth Stock Conference, here.

The pioneer in upscale casual dining opened its 106th and 107th Cheesecake Factories this week, with plans to open a total of 21 units this year. It also will expand its seven-unit Grand Luxe Café brand by two to three units by year-end.

“Upscale casual is a great segment to be in, because the market opportunity is growing and there are few competitors,” said David Overton, chairman and CEO of Calabasas Hills, Calif.-based Cheesecake Factory. “We’re only in 48 of the top 100 markets, and have not fully penetrated even one of them.”

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