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Lane Bryant Outlet Debuts

BENSALEM, PA-Franklin Mills in Philadelphia leads the list of 80 locations planned to open by the end of July.

By Marita Thomas | Updated on June 30, 2006

BENSALEM, PA-Charming Shoppes Inc. begins a speedy rollout of its new brand, Lane Bryant Outlet, with the opening of an initial unit at Franklin Mills in Philadelphia. The company announces that 80 units of this extension of its Lane Bryant plus-size brand will open by the end of July, and it could eventually grow to more than 150.

The real estate for the first 80 is already in place. Locally based Charming Shoppes recently acquired Casual Corner leases from Retail Brand Alliance. During the week of July 4, three additional outlet units will follow the Franklin Mills opening. They are in Gurnee Mills, Gurnee, IL; Colorado Mills, Lakewood, CO, and the Shops at Las Americas in San Ysidro, CA.

Month-long grand openings are scheduled. There are units planned in 32 states covering all regions of the country. California, with nine, will have the most. Pennsylvania and Texas follow with six units each. Another five are in Washington; four are in Ohio; and Illinois, Florida and Tennessee each will have three. The others are scattered in ones and twos across 24 states.

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