The Suffern, NY-based value apparel chain acquired Maurices in January 2005, and plans to increase its store count by 55 units in fiscal 2006, and 60 to 65 stores in fiscal 2007. Maurice's now has 533 stores in 40 states.
"We see Maurices continuing to be our growth vehicle for the next several years," Jaffe said.
Maurices, which targets female shoppers in their late teens to 34 (and also has a small amount of men's apparel), has little direct competition, he said. Fashion Bug and Cato shoppers have slightly lower incomes, and discounters do not provide the same level of customer service as Maurices.
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