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Back-to-School Spending Up

WASHINGTON, DC-The NFR's 2006 Back-to-School Consumer Survey reports spending is estimated to reach $17.6 billion, up from $13.4 billion.

By Dana Dubriwny | Updated on July 18, 2006

WASHINGTON, DC-According to the National Retail Federation’s (NRF) 2006 Back-to-School Consumer Intentions and Actions Survey, families with school-aged children will be spending more on back-to-school shopping this year than last, with the average family spending $527.08, up from $443.77 in 2005.

According to the report, total spending across all categories is estimated to reach $17.6 billion, up from $13.4 billion last year, with electronic and apparel purchases experiencing the most substantial increases. Total spending on electronics, such as home computers, laptops, PDAs or calculators, is estimated to increase to $3.82 billion, up from $2.06 billion a year ago.

Average consumers are likely to spend $228.14 on apparel, up from $205.31 last year, adds the report. Other popular items on consumers’ back-to-school lists include shoes, for which consumers will dish out $98.34, and school supplies, such as notebooks, folders, pencils, backpacks, and lunchboxes, which will add $86.22 at the register.

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