The push comes as Liz Claiborne focuses less on its wholesale department-store business and concentrates more on its own physical store presence. This year, the company is geared to open 100 new specialty stores worldwide as well as 35 outlet units. "Our business is going to be much more focused on retail as we move forward," said Michael Scarpa, the company's chief financial officer, during the company's second-quarter conference call.

Same-store sales for all 348 of the company's specialty-retail units, which also include the Elisabeth, Lucky Brand jeans, Mexx and Sigrid Olsen banners, were up 6.3% year over year for the quarter, which ended July 1. During the period Liz Claiborne opened 29 Lucky Brands, 20 Sigrid Olsens, 12 Elisabeths and 5 Juicy Coutures.

Lucky Brand will has plenty of growth potential from its 115 current units, executives say. In August, the firm will open its first kids-geared store and five more are expected ot open by the end of the year.