"We're in our 76th year, and we've never wavered," says Maria Brous, director of media and community relations for Lakeland, FL-based Publix. "We provide customer service, with quality products at competitive prices."

Publix will open slightly more than 30 stores this year, and has not yet made overall plans for 2007, she said. The company is testing Publix Sabor, a store geared more toward the Latino market. Two more stores in South Florida will join existing units in Hialeah and Kissimmee, FL in 2007. Publix has been serving the Hispanic customer for decades, Brous says, so the creation of Sabor is merely a matter of adjusting the merchandise mix.

Also next year, Publix will debut its health-chain concept. Two Health, Natural and Organic Food stores will open in Palm Beach Gardens and Boca Raton, FL. The chain clearly believes that change is healthy.

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