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Publix Tests In-Store Concepts

LAKELAND, FL-In the highly competitive supermarket industry, experimentation could be seen as the quick path to elimination. But Publix Supermarkets is testing new chains, and even new in-store concepts, as well as beefing up its infrastructure, precisely to remain competitive. Publix will open slightly more than 30 stores this year, and has not yet made overall plans for 2007. The company is also testing Publix Sabor, a store geared more toward the Latino market.

By Debra Hazel | Updated on August 03, 2006

LAKELAND, FL-In the highly competitive supermarket industry, experimentation could be seen as the quick path to elimination. But Publix Supermarkets is testing new chains, and even new in-store concepts, as well as beefing up its infrastructure, precisely to remain competitive.

“We’re in our 76th year, and we’ve never wavered,” says Maria Brous, director of media and community relations for Lakeland, FL-based Publix. “We provide customer service, with quality products at competitive prices.”

Publix will open slightly more than 30 stores this year, and has not yet made overall plans for 2007, she said. The company is testing Publix Sabor, a store geared more toward the Latino market. Two more stores in South Florida will join existing units in Hialeah and Kissimmee, FL in 2007. Publix has been serving the Hispanic customer for decades, Brous says, so the creation of Sabor is merely a matter of adjusting the merchandise mix.

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