The discussion began with keynote speaker and Southern California economist Dr. John Husing who defined the region's real estate market quite well by cautioning brokers, "If you can't make money in this market, go get a job."
According to Husing, the Inland Empire's thriving market is simple to explain. "This is about dirt," he noted, referring to the region's available land. "We have it, Southern California is running out of it, so you see a migration of projects into this region."
This available and affordable "dirt" has lured nearly two million new residents to the Inland Empire since 2000, a number that economists did not predict would be reached until 2020.
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