OSLO-Hilton Hotels Corp. is considering the sale of its Scandic brand and is putting 10 European hotels up for sale. Analysts estimate that the sale could raise between euro 782 million ($1 billion) and euro 939 million ($1.2 billion).

The move is part of HHC’s strategy of moving away from hotel ownership into managing and franchising hotels. The Scandic brand, which includes 130 hotels and 23,000 rooms, mainly in Sweden, Norway, Finland and Denmark, was acquired when HHC took over its UK namesake Hilton Group in a euro 4.67-billion ($6-billion) deal in February.

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