SANTA CRUZ, CA-Northwest Hospitality Group of Vancouver, WA, has sold the 163-room Coast Santa Cruz Hotel to Ensemble Hotel Partners and AEW Capital Management L.P. for $40 million. The hotel sits on Monterey Bay and offers immediate access to the historic Santa Cruz beach boardwalk and Santa Cruz wharf. As part of the deal, Northwest Hospitality retains the management assignment for the beachfront property.

Ensemble, a value-add investor based in Long Beach, CA, is working on a renovation plan that will include refurbishment of the guest rooms, improvements to the pool deck and a new conference center for corporate training and meetings. Ensemble also owns the Coast Hotel in Long Beach and previously owned the Hilton Long Beach and the Long Beach World Trade Center.

“While the Coast Santa Cruz Hotel has been a landmark for the past 40 years, with loyal guests who return year after year, we see opportunities to enhance the amenities and attract the regional business conference market, especially during the winter months,” says Ensemble SVP Ed Proenza.

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