Hard Rock Retools Cafés

ORLANDO-Hard Rock International is relocating its cafés into new locations, opening new ones and closing a handful of units, the company reveals in its mid-year earnings report. After what executives consider a successful move in New York City, where its space was moved from West 57th Street to Times Square last year, they are considering other cities for such a transition.

The next café to follow suit will be the Boston location, which will move from Copley Square to near the entrance of the General Growth Properties-owned Faneuil Hall Marketplace. The company, whose operations are locally based, is now looking worldwide for relocation opportunities.

International cafés to open by the end of the year include the first in Mumbai; Narita, Japan; Warsaw, Poland; Margarita Island, Venezuela and Ochos Rios, Jamaica. Hard Rock recently closed its Austin, TX; and Bristol Bar, United Kingdom locations.