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Equus Now Gatski Commercial Real Estate

LAS VEGAS-Frank Gatski changes the name of his locally based services firm after a run-in with a similarly named Chicago-based company.

By Brian K. Miller | Updated on September 05, 2006

LAS VEGAS-Las Vegas-based Equus Management Corporation is now operating as Gatski Commercial Real Estate Services. Business owner Frank P. Gatski tells GlobeSt.com the name change follows a tussle with Equis Corp., a Chicago-based real estate services firm

“What I thought was going to be a negative has turned out to be a real positive,” Gatski says. “I’ve used the rebranding campaign as a reason to really market the company and take it to the next level.”

Gatski (CPM, CCIM), has been affiliated with Equus Management Corporation since 1993 and has owned the company since 1999. “Here I am chugging along for 13 years and they [Equis Corp.] decide to put up a bit of a stink,” says Gatski. “They have a federal trademark that predates Equus by a year and a half.”

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