The chain will open 42 new units in the third quarter, expanding into smaller markets than before, said Brian Dunn, president and COO. It is also is adding 142 Magnolia home-theater-oriented boutiques to existing stores in the third quarter, with a total of 150 new locations by year's end.
"The home theater is the new hearth of the American home," Dunn said.
Home video systems including high-definition plasma televisions, sound systems and DVD players have been a major boost to the bottom line, he said. The advice and service given at the Magnolia locations, including installation services, are vital to continued growth, particularly as prices continue to drop for the televisions.
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