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Food Brings Them In

Time was when tourists didn't shop in a restaurant or eat in a mall. But today's malls and lifestyle centers, looking to attract more dollars from the same visitors who make shopping their number 1 activity, are improving their restaurant selection and promoting their food offerings. From Orlando to Los Angeles and in between, shopping center owners have realized that fine dining has progressed from a tactic to keep shoppers from leaving to a draw in itself.

By Debra Hazel | Updated on September 18, 2006

Time was when tourists didn’t shop in a restaurant or eat in a mall. But today’s malls and lifestyle centers, looking to attract more dollars from the same visitors who make shopping their number 1 activity, are improving their restaurant selection and promoting their food offerings.

From Orlando to Los Angeles and in between, shopping center owners have realized that fine dining has progressed from a tactic to keep shoppers from leaving to a draw in itself.

“It’s been a shift in leasing. Ten years ago, when you thought of mall dining, you’d think of the food court or Chili’s. Now, they’re positioning it as an anchor tenant,” said Kathy Anderson, a Phoenix-based tourism consultant for General Growth Properties, Chicago. Anderson will lead a roundtable discussion on Culinary Tourism at the International Council of Shopping Centers’ Fall Conference in Chicago later this month.

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