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Starwood Names New Extended-Stay Brand

PHOENIX-Starwood's first Element hotel will open in early 2008 in Lexington, MA, a prototype drawing on amenities like heavenly beds.

By Maria Wood | Updated on September 20, 2006

Maria Wood is senior editor of Real Estate Forum.

PHOENIX-Starwood Hotels & Resorts Worldwide Inc. has officially entered the extended-stay segment with the launch of its newest brand, “Element.”

Under development for more than a year, the White Plains-based company’s new brand takes it cue from Westin, another Starwood holding, said Sue A. Brush, senior vice president of Westin, an upscale full-service brand. Element hotels will include Westin’s “heavenly bed” in addition to a gourmet breakfast pantry.

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