GSR: How are specialty leasing and marketing related?

O'Grady: I think the core relation between specialty leasing and marketing is driving the product. Specialty leasing brings different types of merchandise choices to the retail property, and with marketing we're always trying to mold the product to give consumers what it is they're looking for. So when marketing and specialty leasing work together, it really is a perfect marriage.

Sullivan: One of the things that's happened over the past few years in the industry is that the bottom line is becoming more important. We're all NOI driven, and there are lots of things marketing has in its skill sets that it can pass over and help promote the center or the specialty leasing people. We also, because of our background with such things as sponsorship, know how to market ourselves, the product and the center, so therefore we're a good resource for specialty leasing. We work very closely also with leasing as one of our main platforms.