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Cheaper Gas Means Higher Sales

WAYNE, PA-Declining gas prices and milder weather could make this holiday shopping season a good one for retailers.

By Beverly Ford | Updated on October 23, 2006

WAYNE, PA-It’s all about the weather. At least that’s what Planalytics Inc. believes when it comes to this year’s holiday shopping season.

The Wayne, PA company studies the impact that weather has on business performance. Company officials said declining gas prices, combined with milder weather at the start of the shopping season and colder than normal temperatures for the two weeks beginning Dec. 17, could favorably impact retail sales by as much as 5.5%.

“It looks like the picture is shaping up pretty well,” Senior Vice President Paul Walsh said in announcing the firm’s findings.

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