"We expect 2007 to be a terrific year," says Patrick Ford, president of Lodging Econometrics, an authority on hotel real estate. "We should see record breaking profits in '06, record-breaking profits in '07 and a very strong '08."
Fueling the industry's growth is strong economic indicators that should drive up business and tourist travel to bring in record profits for hotel owners, according to both Ford and Bjorn Hanson, a hospitality consultant with PricewaterhouseCoopers in New York.
Although overall occupancy rates are expected to increase by just one-tenth of a percentage point to 64.3% in 2007, room rates should rise 5.7% to $102.69, creating more profitability in the industry, a recent PricewaterhouseCoopers study shows.
"When we combine occupancy with RevPAR, our forecast for this year is for RevPAR to increase by 8.7%, which is the largest increase since 1981," Hanson says.
In Las Vegas, New York, Washington, DC, Miami, Orlando, Tampa and Philadelphia occupancy rates are already at or near historical highs, an indication, Ford says, of where the industry is headed. "If you keep your eye on those bellwether cities, you will get some indication of how strong the lodging cycle is going to be after the peak in 07," he notes.
Helping to shore up occupancy rates is a decline in the anticipated number of hotel rooms expected to come online in both 2006 and 2007. Revised statistics from Lodging Econometrics show that 1,087 new hotel projects will put 115,956 rooms on the market next year, a decrease of 3,470 rooms over initial projections. In 2006, 775 projects will come on line, adding 80,951 rooms, or 4,796 rooms less than expected, to the market. The drop in those numbers, says Ford, is largely due to the rising cost of building materials which has created problems for developers trying to complete projects on time and within a projected budget.
With all those new rooms coming on line in 2006 and 2007, industry watchers say absorption rates should continue to keep profit levels high at least until 2008.
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