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Benihana Grows Slowly

MIAMI-Company plans to grow Ra Sushi to be 100+ chain across the US.

By Debra Hazel | Updated on November 27, 2006

MIAMI—With customer traffic up and checks remaining healthy, Benihana is slowly expanding all of its three concepts, with a possibility of more than 100 Ra Sushi restaurants across the US, executives said during a second-quarter 2007 conference call.

The company currently has 13 Ra Sushi units, which is just the beginning for the chain, said Joel A. Schwartz, president and CEO. “We believe we are only in the early stages of the rollout, and we are preparing for that,” said Schwartz.

The company is developing seven units under its three banners: two Benihana teppanyaki restaurants, one Haru unit, and four RA Sushi restaurants. Only one unit, however, will open during the remainder of fiscal 2007: a Benihana in Maple Grove, MN, in March.

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