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$190M Mixed-Use Project Rises in Madison

MADISON, WI-At 1.1 million sf, University Square combines 120,000-sf of retail, 250,000-sf of University of Wisconsin-Madison offices and 360 apartments.

By Danielle Anderson | Updated on November 30, 2006

(For more retail coverage, click GlobeSt.com/RETAIL.)

MADISON, WI-When University Square, the $190 million mixed-use development under construction at University Avenue and Lake Street, opens in the fall 2008, a local developer’s quest to transform an underused site into a project that ties into a major Big 10 campus will be more than a dozen years in the making. The 1.1 million-sf project, which currently combines 120,000-sf of retail, 250,000-sf of University of Wisconsin-Madison offices, 360 apartments, and parking garages, is a public/private partnership that was initiated by locally based Executive Management Inc. in 1996.

John Bergh, senior vice president of Siegel-Gallagher Inc., has been marketing the retail portion of the project, which includes space on the first and second floors. He says the plan calls for a mix of local and national specialty shops, destination and casual restaurants, and small and mid-size big box retail. More specifically, Bergh has been targeting drug stores, grocery stores, office supply stores, booksellers, apparel shops, and “new concept” retailers geared toward the university market. The retail center is slated to open on July 1, 2008, and the developer expects to begin turning over space to tenants as early as December 2007.

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