Search
 

Prudential On Verge of Deal With the Devils

NEWARK-The insurance giant could get its name on the $365-million arena for $5 million a year, walking distance from its headquarters.

By Sean Ryan | Updated on December 22, 2006

NEWARK-Prudential Financial is on the cusp of getting naming rights to the New Jersey Devils’ arena. Signage for the $365-million arena is reportedly going for between $5 million and $6 million a year for 20 years.

The arena would be called the Prudential Center, Jeff Vanderbeek, principal owner of the team, told the Star-Ledger. The 18,000-seat arena might be nicknamed the Rock, after Prudential’s famous logo, and which also describes hockey pucks.

Prudential has always been headquartered in Newark, just a few blocks from the arena’s construction site, and is one of the city’s major presences.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to asset-and-logo-licensing@alm.com. For more information visit Asset & Logo Licensing.

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2025 ALM Global, LLC. All Rights Reserved.