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American Eagle Expands Chains

DANA POINT, CA-The apparel retailer is launching its Aerie lingerie brand and continues to grow its Martin + Osa chain.

By Debra Hazel | Updated on January 12, 2007

DANA POINT, CA-American Eagle Outfitters is growing its sub-brand concepts, opening at least 15 standalone stores this year for its new Aerie by American Eagle intimates apparel chain. The company also plans a total of 15 new Martin + Osa stores, which target an older consumer, said Chief Executive Officer James V. O’Donnell at the ninth annual ICR Xchange.

American Eagle launched Aerie as a sub-brand collection of bras, camisoles, robes and casual clothing for girls 15 to 25 in its existing stores in September 2006. It also launched side-by-side store locations for the concept. After successfully testing three Aerie stand-alone locations last fall, it is expanding to at least 15 stores this year,

“We’re very excited about this store brand,” O’Donnell said. “The question is how big this sub-brand can be and how much it can add to American Eagle. It could be a half-billion dollars.”

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