Coach Launching New Chain

NEW YORK CITY-Leather goods and accessories retailer Coach Inc. will open its first concept boutiques in New York and Los Angeles this fall when it unveils Coach Legacy, an “intimate new store design” to showcase the brand’s more innovative products.

The 1,200-sf stores on Robertson Boulevard in Los Angeles and Bleecker Street in New York’s Greenwich Village will feature limited edition items in an intimate boutique environment designed to drive interest in the brand by attracting more upscale, fashion-conscious consumers, the company says.

“With these concept boutiques, we will be entering new territory for the Coach brand, essentially allowing us to see how far we can take Legacy as a stand-alone concept,” Reed Krakoff, president and executive creative director of Coach, says in a statement. Krakoff says the boutiques will be designed to appeal to trendsetters and style innovators who can fuel excitement about the brand.