Tesco Unveils US Expansion Plan

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PHOENIX-Tesco, the UK-based global retail giant, formally unveiled the name and logo for its long-awaited US retail concept during an event held here by the Greater Phoenix Economic Council. The grocery stores will be called “Fresh & Easy Neighborhood Market.”

Units will have approximately 10,000 sf of selling space. Twenty sites in the Greater Phoenix area have already been secured and additional ones are being researched, according to Tim Mason, a Tesco veteran who has been named CEO of Fresh & Easy Neighborhood Market, based in El Segundo, CA.