September Start Set for $30M Project

GREENVILLE, SC-Pla d’Adet Development Co. LLC is planning to develop a $30-million, 300-acre project near the foothills of the Blue Ridge Mountains. Groundbreaking is expected to occur in September over Labor Day weekend to coincide with the USA ProCycling Championships. Completion is expected in spring 2008.

The project, to be called Pla d’Adet, will include 85 1.5- to 2-acre mountain homes sites, a hotel for guest lodging, conference center, restaurant, media center and a 35,000-sf fitness and training center called the Hincapie Performance Training Village. The fitness center will include an exercise arena with weight training, strength and conditioning equipment, a 25-meter indoor pool, aerobic studio, group cycling studio, spa and dry sauna. Two four-mile outdoor tracks, one for cycling and the other for mountain biking and trail running, will wind throughout the village community.

The development team includes professional cyclist George Hincapie and other Greenville businessmen and investors, including Hincapie’s brother, Rich Hincapie, who is president of Hincapie Sportswear Inc.; and Ron Vergnolle and Alex Crawford, owners of South Carolina-based real estate development firm PHC Communities LLC; and John Helmers, principal of investment firm Swiftwater Capital Management LP. Inspiration for the community name was derived from Hincapie’s first Tour de France stage win at Pla d’Adet, in the Pyrenees Mountains of southwest France.