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Blockbuster Could Reduce Store Size

DALLAS-An increase in the entertainment chain's online movie-viewing strategy could lead to smaller stores.

By Debra Hazel | Updated on February 28, 2007

DALLAS—Though still “a work in progress,” Blockbuster Total Access, Blockbuster’s multi-channel strategy of combining online and in-store services, is beginning to pay off, and the chain returned to profitability in 2006. But the new program could eventually affect store size, executives said at the chain’s fourth quarter conference call.

Blockbuster Total Access allows customers to rent or order films online, receive them by mail and return either by mail or to a Blockbuster store. In time, said chairman and CEO John Antioco, the program’s success could allow the chain to reallocate some of the space in its stores to other merchandise, or to reduce its footprint to around 3,000 sf.

“We aim to enter 2008 as a bricks, clicks and flicks multi-channel retailer,” Antioco said.

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