WestMar, which is the leading independent commercial real estate brokerage firm in South Riverside County, will now be called Grubb & Ellis|WestMar. The partnership will operate out of WestMar's current office on Margarita Road in Temecula, where nine brokers and four professional staffers will reside.

"For both firms it was a way to really focus to a higher degree on South Riverside County," Marc Doyle, executive vice president of transaction services at Grubb & Ellis, tells GlobeSt.com. "For WestMar they get Grubb & Ellis' professional training programs and access to a well-known national company. For Grubb & Ellis it's an excellent opportunity because many of our clients from San Diego have eyed the South Riverside area."

A population increase, Doyle notes, has kept South Riverside in need of more commercial services, particularly retail, which is a specialty of WestMar's, along with office, land, industrial and investment properties.

"With the particular South Riverside area one of the biggest growth areas is the retail sector, and certainly our retail personnel plan to expand and grow in that area with WestMar," Doyle says. "They intend to do that on the industrial side too. With more and more firms looking to South Riverside we see lots of opportunities for the continued expansion of business facilities."

WestMar, which was founded in 1988 and assisted in the development and marketing of the Temecula Auto Park, also operates WestMar Property Management, a property management company that is not included in the affiliation and will continue to operate as an independent company.

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