Palisades Readies Two Westside Hotels

SANTA MONICA, CA-Palisades Development Group plans to open two new hotel projects on the Westside this summer, the Custom Hotel near LAX and the Palihouse condominium hotel in West Hollywood. Palisades, headed by Avi Brosh, is creating the Custom Hotel from the former Furama Hotel at 8601 Lincoln Blvd. and is developing the Palihouse at 8465 Holloway Dr.

The 250-room Custom Hotel, at the southwest corner of Lincoln Boulevard and Manchester Avenue in Westchester, was designed by mid-20th Century architect Welton Beckett. Beckett is known for designing a number of high-profile Los Angeles landmarks, including the Dorothy Chandler Pavilion, the Capitol Records building and the Cinerama Dome.

Palisades is completely renovating the 12-floor Custom Hotel property, which it acquired last year, and is adding a host of amenities including a stadium sun deck, an outdoor heated pool and poolside tapas bar, a fire pit and a DJ lounge. Brosh says that the refurbished hotel will cater to customers “looking for great design at a modest price.”