"We intend to close a significant number of underperforming stores in 2007," Stewart pledged, and officials later said that 75 of Bombay's 441 retail units will be vanquished after 16 stores were shuttered in the fourth quarter of 2006. Operations featuring the Bombay Co. "KIDS" off-shoot are most in jeopardy as 33 of those will be purged, part of a larger program to roll that line back into the main store umbrella.
DJM's charge is to assist Bombay in negotiating lease terminations or restructuring agreements, Stewart explained. The company also referenced a concept of moving certain stores to "off-mall locations … where the existing mall leases cannot be renewed at economic rental rates." As of this week, Bombay operated 195 mall stores, 199 off-mall and 47 outlet locations.
Even while insisting that "both mall and off-mall (formats) are important to our store mix," Stewart took special care to praise the robust Internet activity. After doubling its e-mail database during the past year, Bombay's direct-to-customer combo of catalog and Internet sales jumped from $24.0 million in FY 2005 to $34.6 million in FY 2006. Conversely, same-store brick-and-mortar sales dipped 5.4% last year, from $531.8 million to $498.6 million.
"E-marketing is both cost-efficient and a traffic-driver for Bombay," said Stewart. "Strong year-over-year growth in our direct-to-customer business is very encouraging and clearly shows that our website is a key element in our future."
For those physical stores that do survive, Stewart said fresh formats are being implemented to create openness and so-called "power zones" where hot or seasonal items dominate the space. "We made great strides in visual merchandising last year, and we should do nothing but improve on that in 2007," said Stewart, who estimated the average store size at between 8,000 sf and 9,000 sf.
Bombay also plans to examine its overall product line to ensure the brand is keeping up with evolving tastes. A concerted effort was made to clear out fading fashions late last year, said Stewart, who also cited work re-introducing the company's line of furniture as another self-improvement campaign.
Besides engaging DJM for the real estate assessment, Bombay has hired William Blair & Co. to look at the firm's total financial picture and consider ways to improve liquidity.
"We plan to evaluate all alternatives, including raising equity in order to continue to execute our strategic plan, return to positive cash flow and achieve long-term growth," Stewart said. Bombay reported $39.3 million in short-term borrowing to address operating losses, higher inventory levels and lease restructuring costs. Bombay had no short-term borrowing the year prior.
Stewart kept an upbeat tone despite Bombay's recent difficulties, insisting that the firm's turnaround plan is yielding results. "I want to reaffirm my belief in the brand and its value," he said of the company, which trades on New York Stock Exchange under the symbol BBA.
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