CHICAGO-Fourteen Hyatt Place Hotels, a new hotel brand introduced by Global Hyatt Corp., have opened and two to three hotels are expected to open each week through the fourth quarter. The company, based here, plans for 120 Hyatt Place hotels to be open by year’s end. The select service hotels are designed to both enable Hyatt to enter secondary and tertiary markets, in addition to offering consumers a hotel option with the latest technology and a more informal atmosphere, says senior vice president Jim Chu.

Hyatt launched the new brand to offer a “Hyatt-like” experience in suburban, secondary and tertiary markets where it was not feasible to have a 400-room hotel, Chu says. The prototype for the hotel is 127 rooms with the current Hyatt Place hotels ranging in size from 127 to 150 rooms, he says.

The new hotels will have “next generation” entertainment with 42-inch flat screen high-definition televisions with stereo quality sound that guests can plug their MP3players or laptops into, he says. The entertainment systems “create an experience in the hotels very much like what you have at home, or aspire to,” he says. The hotels will also have free Wi-Fi access both in the rooms and common areas with a “Print Me” feature. With the “Print Me” feature, a guest is given a code when they want to print a document and is able to have the document print in the hotel’s business center, Chu says.

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