"We just feel that the risk/reward ratio given the performance of 2006 is best served by buying very tightly," CEO Peter Edison said yesterday in a conference call. "It is a strategy that might leave some profits on the table, but is more likely to assure at least an acceptable level of profitability."

Bakers will invest in product, he says, but will monitor fashion changes and nimbly respond to evolving colors, styles and materials. The mall-based retailer caters to men 18 to 28 and women 16 to 35, offering a lineup of shoes and accessories that can go out of vogue at a moment's notice and require huge markdowns to move. It is a scenario Bakers does not want to face again, says Edison, as it did when the winds of whimsy swept over the boot department last November.

"Our goals include increasing regular priced sales by anticipating and reacting to the trends and styles desired by our customers," says Edison. The reins will be especially tight on seasonal fare, which can vary greatly in popularity depending on the weather, Edison relayed.

Bakers began addressing bloated stock once trouble began last November, resulting in an inventory drop for the year to $24.5 million, $1.9 million less than FY 2005 despite a net gain of 22 new stores. That amounts to an average inventory decrease of 15.6% per store. Twelve units were closed in 2006, 16 were remodeled to adhere to a fresh format, and 34 new stores were opened. Under the Bakers and Wild Pair brands, the company had 257 stores operating when the fiscal year ended on January 28th.

"We continue to be pleased with our new and remodeled stores," said Edison, reporting that a majority of units now bear the latest format. Direct sales via the Internet and quarterly catalog mailings were another positive in FY 2006, says Edison. Revenue from those sources rose $1.3 million for the quarter and was up $4.4 million for the year.The first two months of FY 2007 have been unsettled, according to Edison, as sales have been strong in good weather and sluggish when inclement. February was weak but conditions improved in March, he said, albeit not for long. "March results were aided by the presence of Easter sales," he says, "but were hurt by extremely cold weather during Easter week." Overall, comparable-store sales are down by 5% for the first two months of FY 2007.

Unfortunately for Bakers, that drop comes after same-store sales fell by 13.6% in the fourth quarter versus FY 2005's final frame, and after a 7.1% dip for the year. Revenues for FY 2006 were $204.8 million compared to $194.8 million the previous year. <P.While FY 2005 was an especially solid period for Bakers and therefore difficult to live up to in FY 2006, President Michele Bergerac acceded that the company was not expecting the torpid final quarter. "We've learned a great deal from our challenges of FY 2006 and expect to apply those lesson this year," she said.

Goals for 2007 will be to open another 10 to 12 stores, a figure that will slightly advance the dream for 600 Bakers and Wild Pair locations. Increased cash flow from the current stores will fuel future growth, and Edison says the expansion will pick up once those revenues are available.

In the meantime, Bakers remains the industry leader for the fashion-footwear segment and will seek to retain that position, vowed Edison. "Despite mixed results so far this season, we are seeing strength in each of our categories, which is a testament to our new initiatives and the abilities of our designers and merchandising teams," he said. "We're encouraged."

.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM Digital Member, you’ll receive:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.