Damon's Grill Sets Course to Rebuild Brand

COLUMBUS, OH-Following its April 2006 acquisition by Charlotte, NC-based Alliance Development Group LLC, Damon’s Grill now launches a strategy to rebuild the restaurant chain. The strategy dxtends to nearly all aspects of the operation and includes the sale of 19 of its company-owned units to a new Pittsburgh, PA-based franchisee, identified as Damon’s Management Group (DMG) LLC.

The franchisee is operating the units under the Damon’s brand, and, according to a statement, plans to open several new locations. “Pittsburgh has always been a great market for Damon’s, and we plan to expand our presence here with at least three new restaurants as well as in other cities,” says Mike Sabatini, president of DMG, in a statement.

The company will expand almost exclusively through franchising, according to Carl Howard, president and CEO. He says plans call for between 10 and 15 new franchised units within the next two years.