"We always planned on expanding in Boston, but this is certainly sooner than we expected," CEO Laura Kozelouzek tells GlobeSt.com, citing a robust response to the temporary workspace company's model, one introduced locally just as the office market finally rebounded from a prolonged slump. Nineteen offices will be carved out of 6,500 sf on Ten Post Office Square's sixth floor, two levels below Synergy's 22,000-sf base of 42 offices and conference rooms, common areas and support services. Boston is among the top candidates for multiple offices in the 10 markets Synergy currently operates, says Kozelouzek.

"We like Boston a lot," she says, confidence borne out in Q1 numbers such as an 8.7% Financial District office vacancy rate and $45.62 per sf average rental rate, according to Jones Lang LaSalle numbers. But while offering that, "when times are good, its good for everybody," Kozelouzek maintains that other factors are boosting demand for shared workspace environments, leading to growth in established markets such as Atlanta and Los Angeles, and the exploration of untapped regions. Negotiations are underway in both instances, says Kozelouzek, although an expanded office in Atlanta is the only one she could discuss in detail, citing confidentiality agreements and ongoing negotiations.

"Generally speaking, we are in a growth mode," says Kozelouzek. There is no established map beyond pursuing "prime markets" to serve the corporate client needing offices in leading cities, she says, and to identify those emerging markets. Synergy is also experimenting with a new product in Atlanta, building out six "mini-suites" that will have their own entrance off the elevator and a more permanent feel. The space is intended for firms needing a bit more longevity and individual image, Kozelouzek says, but also needing an accompanying business center. Although untested, Kozelouzek says she believes the concept will draw interest.

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